Toguchi
Branding
The Problem
Traveling is a compelling experience, but it comes with challenges, particularly through different cultures. Culture shock is a common issue stemming from a lack of understanding or preparation for a destination's customs, etiquette, and social norms. Even simple actions like hand gestures, greetings, or tipping practices can vary significantly from one culture to another. Without prior knowledge, travelers risk unintentionally offending locals or finding themselves in uncomfortable situations.
The Mission
That's where Toguchi comes in. Toguchi is a travel service that aims to make international travel smoother and more enjoyable by providing essential guidance on cultural norms, etiquette, and must-see attractions. Whether you're a first-time traveler or a seasoned adventurer, Toguchi bridges the knowledge gap, empowering users to confidently explore new destinations with respect and awareness.
Zines
My zines inform, motivate, and engage travelers by providing pocket-sized, visually appealing content that's easy to absorb and share. Focusing on key aspects like etiquette, common phrases, and local recommendations, they deliver essential insights without overwhelming readers. The design-forward approach keeps the audience interested, encouraging them to explore new cultures while respecting local customs. Whether shared physically or digitally, these zines help travelers feel confident and prepared for their journey, ensuring an enjoyable and culturally aware experience.
Instagram Campaign
Toguchi leverages social media to provide young adults with engaging, interactive travel content that helps them navigate cultural norms and customs with ease. Through Instagram, Toguchi shares insightful tips, local recommendations, and influencer-led experiences, making cultural education accessible and fun. By promoting our zines and other resources across social media, we encourage users to engage, share feedback, and connect with a community of like-minded travelers, all while staying informed and inspired for their next adventure.
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