TOUGH: Cleaning Product

In this project, we aimed to design packaging for Tough, a new line of cleaning products geared towards men. As times change, men are stepping up to house- hold chores without feeling any less masculine. Our objective was to create de- signs that appealed to men while keeping cleaning gender-neutral. Through this process, we gained insights into designing for a specific audience and learned how to capture consumer interest through product photography. This project deepened our understanding of how packaging impacts consumer perception, influencing our approach to product design.